Messi F5 Boot Launch

To launch the new Adidas Messi F5 football boot, Iris Worldwide came to us with the brief to reinterpret the speed and agility of Argentinian & Barcelona star Leo Messi, coupled with the colour and carnival atmosphere of the Brazilian World Cup.

We created a a short film and set of CG images using motion captured sequences bursting with colour and speed.


  • Designed, directed & produced – FutureDeluxe

  • Additional CG – Renaud Futterer