Beats by Dre

Destroy Bad Sound

Working again with R/GA Los Angeles, we designed & art directed Beats by Dre’s latest ‘Destroy Bad Sound’ campaign for the launch of their Tour in-ear headphones.

Featuring Serena Williams & 2 Chainz on a campaign of destruction, smashing and burning cheap in-ear headphones.


  • Designed, directed & produced – FutureDeluxe

  • Agency – R/GA Los Angeles