Nike Magista 2

Featuring Mario Gotze

What might happen if the foot had evolved to play football?

Working with the Nike global football team, we were briefed to create a product superiority film and numerous retail assets for the launch of the new Magista 2.

Motion Capture data of Mario Gotze and 3d body scans combined to tell the story of the new sensory Magista upper which gives instant ball to brain connectivity.

Credits

  • Designed, directed & produced by FutureDeluxe
    Client – Nike Brand Design
    Nike Art Director – Michael Malowanczyk
    Audio design  –  Echoic