Nike

Dome

Nike held Philippines’ largest womens only race in Manila – with over 10,000 participants. To elevate the runner’s experience, we were once again approached by BBH Singapore to help them create a 360° dome experience that showcased customized content for the girls that just finished the race. Triggered by an RFID tag assigned to each runner, it would show her race time, her pledge image that was collected at an automated photobooth, and picture highlights of her training journey to completing the 10K race.

A series of audio reactive visuals along with a short immersive 360 experiential film were projected within the dome to celebrating the individual runners journey & victory.

Credits

  • Agency – BBH Singapore
    Dome 360 content – Designed & directed by FutureDeluxe
    Dome & programmed content – Vortex Immersion
    Sound Design – Echolab